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Defining the compliance challenge

For the pharmaceutical industry, medication compliance is a critical issue:
  • According to Datamonitor, patients not taking medication or fulfilling a prescription in the first place cost the pharmaceutical industry over $30 billion a year in lost revenue.
  • In addition to direct lost revenue, compliance is becoming an increasingly important strategic goal for pharmaceutical marketing executives. They are faced with the need to maintain and grow market share when many well-known drugs are moving into maturity and experiencing heavy competition, especially from the generics.
  • The public debate, initiated by recent safety concerns, requires improved monitoring and better management of adverse events as well as potentially adverse events.
  • Monitoring large populations effectively is becoming an increasing concern for safety executives.

For the patient, being compliant makes sense:

  • Compliance with a medication regime is considered to be one of the major contributors to sustainable treatment outcomes.
  • According to a recent study by Medco Health Solutions, a non-compliant patient with, for example, diabetes or high cholesterol, is twice as likely to be hospitalized than a compliant patient.
  • Healthcare costs, which are increasingly funded by the patients themselves, are approximately double for a non-compliant patient according to the same Medco Health Solutions study.

For society, medication compliance is a good value proposition:

  • More than 125,000 people in the US alone die each year due to prescription medication non compliance
  • According to the expert opinions more than 10% of hospitalizations are due to non-compliance
  • Absenteeism and attendance loss at the workplace contributes to lost productivity

So, why do patients not take
their medication as they should?

  • Forgetfulness
  • Difficult regimen
  • Too many medications
  • Inconvenient dosing
  • Side effects
  • Ran out of medication
  • Dietary reasons
  • Confused about instructions
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